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Are you me? I also built out a body of research in a healthcare company about how to engage clinicians using data, that stopped us from making some mistakes until we got acquired. No doctor (or chief of staff, or chief medical officer, or anyone besides an actual data analyst) will slice and dice their data. Doctors won't even listen to a non-peer clinician discuss data with them, let alone their administrators. In my timeline, I told the engineering team that all of their work was almost certainly for naught, that all the research said this product would completely fail, and we were basically just doing it for managerial and contractual obligations. This gave engineering the freedom to use whatever technologies and conduct whatever technical experiments they wanted, since no-one would ever use the product, and it'd likely be shut down soon after launch for disuse. A key hospital partner gave us a couple dozen docs to test it with. I interviewed them about how they measured their work and impact, and the data they used to improve their craft and outcomes. I asked them to review every measure on the dashboard, explain their understanding of it, and explain how their work or behavior would change based on that. Almost to a person, the doctors said there was nothing of use to them there, as the research predicted. Some of these doctors were on the committee that specified the measures they would themselves be seeing. The product was launched with great managerial acclaim, and promptly sunset 12 months later from disuse. |
Not sure if this resonates also, but the engineers that took over all came from outside healthcare and had a strong "I'm going to apply what I know from Ticketmaster to solve healthcare!" mentality. Those of us that have 15 years of experience in healthcare would, at best, have a 10 minute "knowledge sharing" meeting with the engineering and product managers. And then we'd sit back and watch them make some really naive mistakes. [to be clear, I'm not about gatekeeping people from being involved in health tech, but rather I'm just exhausted at interacting with people with no self-awareness about the amount of things they don't know about a particular domain]
I'm still a bit bummed because I think we were actually just starting to get to some really cool, actually innovative, population health approaches that seemed effective for both improving outcomes and minimizing provider burnout. :(