[dntrkv]

Fruit flavors do not exist because of the need to market to kids. Go into any vape shop and watch as grown-ass men, one after another, buy vape cartridges with names like Unicorn Blueberry Smoothie. Children aren't the only ones that like tasty flavors.

As far as their marketing targeting children, I haven't seen any examples of that. Using millennials in your adverts does not equate to targeting children.

[hn_throwaway_99]

I'm not denying that adult smokers can enjoy fruit flavors, but at this point not even Juul is trying to deny their early marketing was targeted to youths.

https://www.vox.com/2019/1/25/18194953/vape-juul-e-cigarette...

[dntrkv]

None of the evidence in that whitepaper shows that they were targeting kids. They were targeting millennials (ages 24-40 now), like most other products out there today. Once they caught the attention of the media and anti-smoking groups, they made changes to lay low and actively avoid many of the usual advertising channels and approaches.

Minimalist design, tasty flavors, colorful ads, and using social media does not equate to targeting kids.

The kids aren't getting hooked on Juuls because of advertising. They're getting hooked on them because they give you a buzz and are convenient.

[hn_throwaway_99]

> Minimalist design, tasty flavors, colorful ads, and using social media does not equate to targeting kids.

Well, we clearly just agree to disagree. That article I think shows well how the early Juul marketing followed the cigarette marketing so closely, and there is voluminous evidence that cigarette marketers know you need to target young people because hardly anyone starts smoking after their early twenties.