[hn_throwaway_99]

> Minimalist design, tasty flavors, colorful ads, and using social media does not equate to targeting kids.

Well, we clearly just agree to disagree. That article I think shows well how the early Juul marketing followed the cigarette marketing so closely, and there is voluminous evidence that cigarette marketers know you need to target young people because hardly anyone starts smoking after their early twenties.