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by dntrkv
1810 days ago
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None of the evidence in that whitepaper shows that they were targeting kids. They were targeting millennials (ages 24-40 now), like most other products out there today. Once they caught the attention of the media and anti-smoking groups, they made changes to lay low and actively avoid many of the usual advertising channels and approaches. Minimalist design, tasty flavors, colorful ads, and using social media does not equate to targeting kids. The kids aren't getting hooked on Juuls because of advertising. They're getting hooked on them because they give you a buzz and are convenient. |
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Well, we clearly just agree to disagree. That article I think shows well how the early Juul marketing followed the cigarette marketing so closely, and there is voluminous evidence that cigarette marketers know you need to target young people because hardly anyone starts smoking after their early twenties.