[sneak]

> Infinite scroll is a dark pattern in the way it gives you something your addicted brain wants, and therefore you think you might want, but it's actually just a way for them to get more money.

Dark patterns are particular UI patterns that are of a certain objective type regardless of whether or not the user is an addict.

Infinite scroll is not in the list.

Slot machines are addictive and are designed to get people to play as much and as long as possible, but they assiduously avoid dark patterns because people will avoid machines that pull that sort of bullshit and choose ones that don't.

[donkeyd]

> Infinite scroll is not on the list.

I you want a discussion of semantics then...

Wikipedia defines dark patterns as: "A dark pattern is a user interface that has been carefully crafted to trick users into doing things". Infinite scroll in many cases obviously fits this category as it tricks people into spending more time in an app. Fast company actually calls it the most prevalent dark pattern in this article:

https://www.fastcompany.com/90369183/deceptive-design-tricks...

Also, implying that slot machines don't apply dark patterns is incredibly naive. I'm pretty sure they do everything to make it seem like they don't. But even using a plastic card in stead of cash can be considered a dark pattern, because it disconnects you from the intrinsic form and it just because a number on a screen, causing it to lose its value while playing.

[sneak]

Infinite scroll isn't a trick. It gives the user precisely what they indicated they want: more content.

If it took them to a different view, or made a purchase, or caused some negative side effect that the user then has to engage with to cancel, then it would be subterfuge.

Giving the user more of what they explicitly desired (and provided user input to request in the form of a swipe up) is the opposite of a dark pattern.

A good example of a dark pattern is when cancel/confirm buttons swap places from their usual locations on the sale screen, to trick a user into clicking buy when they meant cancel. When a user gives the gesture for "more content" and they get more content, that's simply an app that works well.

It's not the UI that makes social interaction addictive. Second landlines for teenagers "addicted" to social networking was a thing long before Instagram.

[donkeyd]

> Infinite scroll isn't a trick. It gives the user precisely what they indicated they want: more content.

I actually added a source that says that infinite scroll can be considered a prevalent dark pattern. I think this will become a useless discussion because there's no clearly defined definition of what is and isn't a dark pattern and I think that in the end it's how the user experiences it. To me it's a dark pattern, because I don't want to scroll infinitely, but I do it anyway. To you it isn't because it gives you precisely what you want. The only solution seems to agree to disagree.

[Nevermark]

I think dark patterns include patterns designed to create addiction. I imagine a tremendous amount of slot machine design is about creating addiction.

The line between enjoyment and addiction is certainly not clear, or the same for everyone. But anything strongly designed to repeatedly pull you into repetitive behavior that you reliably find wasteful or harmful afterwards, is dark.