[sneak]

Infinite scroll isn't a trick. It gives the user precisely what they indicated they want: more content.

If it took them to a different view, or made a purchase, or caused some negative side effect that the user then has to engage with to cancel, then it would be subterfuge.

Giving the user more of what they explicitly desired (and provided user input to request in the form of a swipe up) is the opposite of a dark pattern.

A good example of a dark pattern is when cancel/confirm buttons swap places from their usual locations on the sale screen, to trick a user into clicking buy when they meant cancel. When a user gives the gesture for "more content" and they get more content, that's simply an app that works well.

It's not the UI that makes social interaction addictive. Second landlines for teenagers "addicted" to social networking was a thing long before Instagram.

[donkeyd]

> Infinite scroll isn't a trick. It gives the user precisely what they indicated they want: more content.

I actually added a source that says that infinite scroll can be considered a prevalent dark pattern. I think this will become a useless discussion because there's no clearly defined definition of what is and isn't a dark pattern and I think that in the end it's how the user experiences it. To me it's a dark pattern, because I don't want to scroll infinitely, but I do it anyway. To you it isn't because it gives you precisely what you want. The only solution seems to agree to disagree.