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by donkeyd 1841 days ago
> Infinite scroll is not on the list.

I you want a discussion of semantics then...

Wikipedia defines dark patterns as: "A dark pattern is a user interface that has been carefully crafted to trick users into doing things". Infinite scroll in many cases obviously fits this category as it tricks people into spending more time in an app. Fast company actually calls it the most prevalent dark pattern in this article:

https://www.fastcompany.com/90369183/deceptive-design-tricks...

Also, implying that slot machines don't apply dark patterns is incredibly naive. I'm pretty sure they do everything to make it seem like they don't. But even using a plastic card in stead of cash can be considered a dark pattern, because it disconnects you from the intrinsic form and it just because a number on a screen, causing it to lose its value while playing.

1 comments

Infinite scroll isn't a trick. It gives the user precisely what they indicated they want: more content.

If it took them to a different view, or made a purchase, or caused some negative side effect that the user then has to engage with to cancel, then it would be subterfuge.

Giving the user more of what they explicitly desired (and provided user input to request in the form of a swipe up) is the opposite of a dark pattern.

A good example of a dark pattern is when cancel/confirm buttons swap places from their usual locations on the sale screen, to trick a user into clicking buy when they meant cancel. When a user gives the gesture for "more content" and they get more content, that's simply an app that works well.

It's not the UI that makes social interaction addictive. Second landlines for teenagers "addicted" to social networking was a thing long before Instagram.

> Infinite scroll isn't a trick. It gives the user precisely what they indicated they want: more content.

I actually added a source that says that infinite scroll can be considered a prevalent dark pattern. I think this will become a useless discussion because there's no clearly defined definition of what is and isn't a dark pattern and I think that in the end it's how the user experiences it. To me it's a dark pattern, because I don't want to scroll infinitely, but I do it anyway. To you it isn't because it gives you precisely what you want. The only solution seems to agree to disagree.