| We recently spent a couple weeks going over pricing with a GitLab regional Account Leader. We already use GitLab for all our source repos, CI/CD pipelines, and had been using it for issue management as well — all fully self-hosted. The hope was to drop Jira, which was also being used for project planning, and fully adopt GitLab, but the costs were simply unjustifiable. Basically GitLab ended up being a full order of magnitude more expensive. Even with discounts, which got things closer (but not all the way there), the fear was after a period of time, the discounts would be ended/phased out and we'd be stuck. I'd love to see those features that compete directly with Jira (like roadmaps and multi-level epics) come down to the Premium level, which is more price/feature competitive. We love GitLab, but find ourselves stuck using the free tier and paying for services we don't love, rather than supporting GitLab. I'd suspect we're not alone there, either. |
When I add up all the major SaaS apps an average user has: SSO, Email, Chat, Storage, Zoom, Support. Combined, GitLab Ultimate costs 2-3x that. And I promise you that as much as we all hate a messy inbox, email is more broadly useful than GitLab.
The other problem with ultimate is that it strongly incentives you to NOT let anyone else on the platform. At $1200/year there is no way in heck I'm letting the artists use Git, they can stick to their terribly Dropbox hacks. Marketing team working on assets with developers? Use email, no way you're getting access to GitLab. The $100/user/month model makes sense if they are a core developer (still too expensive, but makes sense) using every single feature in the system, but nothing else.