[ryandrake]

> recognition of old brands may still work as useful filter

Not for long. How many dependable long-lived brands have been mopped up by hedge funds and private equity and subsequently slapped on the cheapest crap you can make? Remember when Craftsman tools used to be top notch?

[TeMPOraL]

Right. Also the regular "optimization" (i.e. of costs, not value). For example, Miele was a decent brand of white-label goods, but I've read numerous commenters here claiming that they're succumbing to plasticpartisis and their products aren't as reliable as before. I also vaguely recall hearing that Anker isn't what it used to be.

(Then there are brands spanning great many product categories - like Phillips. I'm having trouble keeping track which product categories they do well, and which they don't.)

[Frost1x]

I mean, once you get brand recognition and a market foothold, that's when you start optimizing on the cost quality tradeoffs. That seems to be the normal course of business in the US. Smart brands recognize there's a limit to gaming the margins before they lose trustworthiness and cut quality slowly and only to a certain point so as not to eliminate brand loyalty and recognition.

If that margin gaming process gets too greedy, the cycle kicks back and people start looking for other brands. The real strategy is to ride just above the stable point of adoption and keep an eye out for competitors that are offering better value, then gobble them up before they unseat your nice comfortable market position.

The end result is you get a bunch of medicore products and services in the marketplace as well as terrible products/services. The high quality stuff tends to die quickly, undercut by those dominant in the market through anticompetitive forces while the poor quality stuff survives because their brand will be short-lived anyways. Few seem to be able to hold onto the ideals of putting and maintaining high quality first over increasing profit margins, that just isn't the goal.

[patentatt]

This is exactly how it works, and a good counterexample of how the 'free market' does not work in consumer's favor (in some situations, at least).

[zwaps]

I disagree on Miele. They still produce their products in Germany. That's not something you do if you want to sell plastic knockoffs. Sure, quality may vary, but this is literally their brand identity. So I seriously doubt there is a calculated attempt to be less reliable.

It gets more difficult. Tefal produces great pans in France, and really terrible pans in China and they are almost the same product and have the same price.

What I try to do is to buy D2C if possible, from brands where I know what is produced where. That's only a small subset of needed things, and its expensive, but it usually works out for me. I now know household, electronics and clothing brands that genuinely produce here in this country, for example, and the quality is simply better. I also know that no child labour was involved. So, I feel good about supporting such efforts.

Any brand I see on Amazon I assume to be one more variation of the same rebranded product. If I buy it, I buy it under the assumption that it could break the next day.

I also check whether the established brand name has been bought up, which happens a lot. Most of the eminent electronic brands are merely licensed labels nowadays.

[corty]

Miele still produces in Germany, but quality has gone way down nonetheless. Repairability is also getting poorer, you no longer get parts you one used to get for 20 years after the sale.

[LargoLasskhyfv]

For washing appliances there is Miele Professional. But entry was about 5000 to 6000EUR when I last looked. It may depend. From time to time I use them in washing saloons when I have larger batches of dirty (sports) clothing or blankets, bed linen(other "sports", don't ask).

Anyways, very easy to use, fast, and looking indestructible, while the washing drums look space age from the inside(materials wise, and the shape/structuring of it).

[quercusa]

GE used to be a marker for reasonable quality but over the past couple of decades they've licensed their name for all kinds of crappy consumer products.

[perl4ever]

The GE consumer product business was sold to a Chinese company quite a while ago, and I believe the brand was put on a lot of poor quality and poorly designed products, but I have the impression they have substantially turned around the quality, based on consumer reports and other hearsay. I got a GE washer and dryer based on this belief (and they were the only ones that would fit) and so far, so good, after about a year.

[LargoLasskhyfv]

That would be https://en.wikipedia.org/wiki/Haier , which has an interesting history, but are now into that connected smart home stuff which I abhor.