[ericb]

I cofounded a startup named RentRunner, in Boston, and spent a year trying to get a similar sounding system to be used by real estate brokers. We had an agent on our team, and he was our sales person. We could not find a model that would get us sales without expensive direct sales. And although direct sales seemed to work, the possible price points wouldn't support it.

My experience was that real estate brokerages have very little money, and even less desire to part with it. I'd like to humbly suggest that YouGotListings mentally prepare to consider a pivot rather early if you find the same. There is still so much good that can be done in this space.

I have some ideas for pivot directions--email me if you are interested in hearing more about our experiences.

[jetaries]

Thank your for the feedback. I agree with you on your points. I'll ping you separately for a more in-depth discussion.

[tyrelb]

Brokers are inherently lazy, too. That's the other missing piece of the puzzle. Meaning that no matter what you make for their industry, they're less likely to use it unless they can use it from bed (while still sleeping) and it costs them nothing (because the're broke).

So my advice is, take your revenue assumptions and divide by 100, then multiply your expenses by 5 and triple your timeline for adoption.

[jetaries]

On a serious note. Brokers are very hardworking. They may not be the most tech savvy people, but they most certainly are not lazy.

They do not have it easy, and technology is changing so fast, I think they'll have to as well.

[jetaries]

That's awesome advice. We find it to be something like that too. My competitor actually did divide his price by 100 (almost, haha).