[tyrelb]

Brokers are inherently lazy, too. That's the other missing piece of the puzzle. Meaning that no matter what you make for their industry, they're less likely to use it unless they can use it from bed (while still sleeping) and it costs them nothing (because the're broke).

So my advice is, take your revenue assumptions and divide by 100, then multiply your expenses by 5 and triple your timeline for adoption.

[jetaries]

On a serious note. Brokers are very hardworking. They may not be the most tech savvy people, but they most certainly are not lazy.

They do not have it easy, and technology is changing so fast, I think they'll have to as well.

[jetaries]

That's awesome advice. We find it to be something like that too. My competitor actually did divide his price by 100 (almost, haha).