Brokers are inherently lazy, too. That's the other missing piece of the puzzle. Meaning that no matter what you make for their industry, they're less likely to use it unless they can use it from bed (while still sleeping) and it costs them nothing (because the're broke).
So my advice is, take your revenue assumptions and divide by 100, then multiply your expenses by 5 and triple your timeline for adoption.
So my advice is, take your revenue assumptions and divide by 100, then multiply your expenses by 5 and triple your timeline for adoption.