This is a brand new car company that has built manufacturing from scratch. 10 years ago, car companies had been manufacturing cars for decades. This stuff doesn't happen overnight.
I don’t plan on buying a Tesla anytime soon, but the amount of critics that seem to hate everything they do is stunning to me. They are producing an electric car you can buy. They basically forced other companies to produce electric cars you can buy. It’s awesome. Be a little kid again for just a minute...
"They are producing an electric car you can buy. They basically forced other companies to produce electric cars you can buy. It’s awesome. Be a little kid again for just a minute..."
This seems like a proverbial "reality distortion field" to me. The Tesla model 3 came out about 7 years after the Nissan Leaf, didn't it? And given a reasonable budget, it's arguably still not an example of a car "you can buy".
Yes, there were Teslas before the model 3, but there were also electric cars from other manufacturers for many years.
TBH, I think the idea that the Leaf from 7 years ago is in the same segment requires some distortion of reality. The Leaf is not nearly as sporty, had a much lower range, and also had a much less reliable battery.
The modern Leaf fixes these problems by being as expensive as a Model 3, and its still slower.
At $31k, the Leaf does not have fast charging and has a range of 149 miles. Want "Quick" charging at a peak rate of 50KW? That's the $34k Leaf, which still has a range of 149 miles. Granted, this comes with a tax break, but comparing MSRP to MSRP, the SR Model 3 looks like the better deal at 220 miles of range.
To get to 226 miles of range with the Leaf puts you at $38k. To also get intelligent cruise (standard on the SR+ Model 3 at 40k), you will need another couple thousand dollars on the Leaf.
The tax break and dealer negotiation do make the Leaf cheaper, but the list price alone really doesn't.
It's absolutely an early-adopter surcharge. At luxury prices, because that's the only way to start a completely new car manufacturer at this scale.
Most new car companies are small affairs that hand-build fairly simple cars at luxury prices from their garage. They get away with it because they offer something unique. So does Tesla, only they try to do it at scale.
Roadster 1.0 definitely was not a luxury car. It was just a proof of concept to show that an EV could be made that doesn't suck. It got attention and investors to fund the development of the Model S.
It’s in the same price range as an Audi A4, Mercedes C300, BMW i3, Audi TT, and Lexus ES. It’s an entry level luxury car. It’s twice as expensive as a Volkswagen Jetta, Toyota Corolla, or Honda Civic.
Yes, true. But generally electrics are much cheaper to own. Assume 12k miles a year and figure the cost to own for 10 years. Might be higher than the corolla or civic, but similar or better than the accord or camry. Generally it will be quicker, quieter, and safer than the competition and most (that can) would rather plug in at home than regularly visit gas stations.
So model 3 might be a luxury car, but the cost to own is clearly lower than any of the luxury cars you mention, except the BMW i3.