Roadster 1.0 definitely was not a luxury car. It was just a proof of concept to show that an EV could be made that doesn't suck. It got attention and investors to fund the development of the Model S.
It’s in the same price range as an Audi A4, Mercedes C300, BMW i3, Audi TT, and Lexus ES. It’s an entry level luxury car. It’s twice as expensive as a Volkswagen Jetta, Toyota Corolla, or Honda Civic.
Yes, true. But generally electrics are much cheaper to own. Assume 12k miles a year and figure the cost to own for 10 years. Might be higher than the corolla or civic, but similar or better than the accord or camry. Generally it will be quicker, quieter, and safer than the competition and most (that can) would rather plug in at home than regularly visit gas stations.
So model 3 might be a luxury car, but the cost to own is clearly lower than any of the luxury cars you mention, except the BMW i3.
A Camry costs around $24,000. $16,000 worth of gas, at $2.4 per gallon, times the EPA 34mpg combined gas mileage of the 2020 Camry, is good for over 200,000 miles. And that's assuming that the power to charge your car is completely free--it isn't, even though it's less than the price of gas on a per-mile basis.
Around $24k, good luck finding one of those on the lot. At toyota.com the Camry pictured is $35,555.
Over 200k miles How much will you spend on brake pads? Brake Discs? Gas? How about the scheduled 40 Oil changes?
How about things outside of the regular maintenance? Belts? Catalytic converts? Timing chain? Engine mounts? Head gaskets? Spark plugs? Clutch?
How many miles will you burn driving to/from gas stations?
How much of your time worth finding, using, and returning from gas stations? Do you really want to visit a smelly gas station covered with signs about the cancer it causes (in California anyways)?
Sure a Tesla over 200k miles will burn a fair amount of power around 50,000 kwh (75 kwh per 300 miles or so). But the other consumables are few. Sure wipers, tires (replacement and rotation), cabin filters, windshield fluid, etc. But generally the electric motors have few parts, are extremely reliable, and don't require any regularly scheduled maintenance.
I've had 2 Subarus and a low end Acura Integra. And most maintenance I've had (except tires/and wipers) was for something that didn't exist on an electric car. Timing chains, spark plugs, oil changes, head gasket, catalytic converter, engine mounts, clutch, etc.
And the Model 3 can run up to almost $60k so let’s be fair and talk about the base model for each, okay? We’re talking about a price difference of $16,000 over a $24,000 car, and if you think a Toyota of all brands is going to require $16,000 worth of maintenance more than the Model 3, I would really like to know what that number is based upon.