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As much as I agree with your general sentiment, Apple Maps, like many of Apple's mobile apps, gets a boost from Apple's anti-competitive practices. It's utterly ridiculous that we can remove default apps from iOS, including Maps and Safari, but we can't set new default apps to replace them. If we ever get serious about increasing competition in the tech sector, an easy place to start is letting users set default browsers, maps, and email clients on their devices. |
One profession missing in the parent comment are the researchers innovating on differential privacy. Apple has taken great pains to figure out ways to improve their maps without storing massive amounts of private user data, to the extent that they split routes in half, fuzz addresses, and analyze the start and end of trips independently.
There's an argument that Google had such a huge head start on maps, that without Apple having the capacity to set defaults (on a platform that is not even a plurality of users), Apple Maps wouldn't have gotten enough users to justify improvements to where it is now. Apple also didn't get serious about having its own maps until Google attempted to exercise their at-the-time near-monopoly power to jack up licensing costs. Now the mere existence of Apple maps puts pressure on Google to improve the privacy features of its own map products as we've seen recently.
Apple funds map development through device sales, and Google does it through targeted advertising, map services for third parties, and profiling users. Do we value competition only of mapping products, or should we also value a diversity of business models for mapping products? It's no small decision to bring in the Kommissar.