| What's worse for consumers in the end though? One profession missing in the parent comment are the researchers innovating on differential privacy. Apple has taken great pains to figure out ways to improve their maps without storing massive amounts of private user data, to the extent that they split routes in half, fuzz addresses, and analyze the start and end of trips independently. There's an argument that Google had such a huge head start on maps, that without Apple having the capacity to set defaults (on a platform that is not even a plurality of users), Apple Maps wouldn't have gotten enough users to justify improvements to where it is now. Apple also didn't get serious about having its own maps until Google attempted to exercise their at-the-time near-monopoly power to jack up licensing costs. Now the mere existence of Apple maps puts pressure on Google to improve the privacy features of its own map products as we've seen recently. Apple funds map development through device sales, and Google does it through targeted advertising, map services for third parties, and profiling users. Do we value competition only of mapping products, or should we also value a diversity of business models for mapping products? It's no small decision to bring in the Kommissar. |
Sidenote: I disagree that Apple Maps' success puts pressure on Google to up their privacy game. On the contrary, Google Maps comparative advantage is their data trove, as there are many more users of Google Maps than Apple Maps, so they seem more likely to lean on that to succeed.
I wouldn't look to the market to improve privacy, since as I said above, the market clearly doesn't care about privacy much at all. Without a seismic shift in public attitudes towards privacy, it's up to the government or the companies themselves to adapt.