Hacker News new | ask | show | jobs
by bflesch 2343 days ago
Congrats for getting from zero to one! It seems like you have some product market fit, that's really great.

As others have pointed out, I'd recommend:

- please rename "amateur" to something more positive. no customer wants to be called an amateur

- Increase prices for the pro tier

- Improve your "pricing plan" page, take a look at other (more successful) SaaS products and change button labels accordingly. Just take the best things from their landing pages!

- create a proper comparison matrix / table for all the plans

- visually de-emphasize the free tier, and focus on the 3 paid plans in your comparison table. people will always buy the middle option, so you can increase the price of the "best" option by a lot in order to anchor your value

- add features which are available only in "pro" and "pro plus", e.g. support, direct email to developer, etc!

- maybe build a mobile app for this? it seems like something that could be nicely integrated into a mobile-first experience. you could make it exclusive for pro users

10 comments

Amateur has no negative connotations to me (as a native English speaker from the Midwest US). It's comparable to "hobbyist" or "enthusiast", basically meaning "someone who can do X but doesn't get paid for it". I think a lot of people would be proud to be amateur musicians or amateur athletes, for example, and would have said that no (non-professional) customer would not want to be called an amateur. Just shows you have to be careful!

And the pricing page (https://m3u-editor.com/#pricing) looks pretty good to me - nice horizontal feature matrix, easy to locate buttons...not sure OP wants to use dark patterns like de-emphasizing the free tier. I do agree that the top plan should probably be more than $5/mo.

"Amateur" has some negative connotations (as another native speaker). It's often used an inferior comparison to "professional". Just search "amateur hour" to yield a stream of disparanging comments.

https://twitter.com/search?q=amateur%20hour&src=typed_query

I would definitely use "enthusiast" over "amateur" (or other variants, e.g. fan, fanatic, lover, or a label that's specific to in-group members of the genre, if one exists). I'd also suggest a-b testing all the things to end the speculation.

It's contextual. Amateurs shouldn't be doing professional level work.
Agreed, "amateur" has pretty positive connotations for me in this context (native English speaker from New York).
As a native english speaker from Maryland while it doesnt have any negative connotations, I do feel a word like hobbyist would be better
"Hobbyist" doesn't really make sense, as it's not my hobby to make MP3 playlists.

"Amateur" is good as an antonym to "Pro".

I agree with Amateur as well. The Olympics (until the 90s [think USA Dream Team]) were only open to AMATEUR athletes. No one would argue that Olympians weren't skilled, and Olympians never felt slighted by this category. It simply implied that athletes trained and participated in a sport out of love for the game rather than for profit. Amateur literally describes: 'pursuing an activity independently of their source of income', that's all.
one could a/b test the plan label and put some teeth behind the many useful assertions in this thread, if one were so inclined
But I don't think amateur works if you are being paid or are charging for something. Even if you are new. Amateur is fine for a hobbyist, but if you call an unexperienced "professional" an amateur, I think it would usually be considered a slight.
> please rename "amateur" to something more positiv

As an alternative to amateur, I like "Hobbyist".

Fewer negative connotations, and users can self-categorise between Hobbyist/Professional easily to find the right package. If I'm using a product for serious work, I know that 'Professional' packages are likely targeted at my use case. If I'm just messing around with something, Hobbyist is going to resonate pretty clearly and I'll start there.

> - visually de-emphasize the free tier, and focus on the 3 paid plans in your comparison table. people will always buy the middle option, so you can increase the price of the "best" option by a lot in order to anchor your value

Maybe avoid the dark UX pattern if you can avoid it. Though it's accepted in industry at this point that customers will need to actively fight against the producer not to get swindled - it's still nice to respect your customers.

im not sure the "amateur" needs changing, it could be used to point more users to middle tier, we have something like that, where we call our first tier something that like that, and the second "smart" and people take the second one. also there is a decoy effect. we push our middle tier like that without "fake" most popular tier badge. we don't have a free tier.
Amateur, at least in common American English, is virtually never used in a positive or neutral sense. It should definitely be changed in anything marketing-related.
> Amateur, at least in common American English, is virtually never used in a positive or neutral sense.

"Amateur astronomy"[1] doesn't have negative connotations. And I don't think this is an exception that proves the rule - as a native speaker of North American English, amateur can have negative connotations, but that isn't the default.

That said, in this particular case, something like "hobbyist" might fit better.

[1] https://en.wikipedia.org/wiki/Amateur_astronomy

I'm real good at speaking common American English and I don't agree.

The word means non-professional. So you don't do it for a living. Which is directly factually a description of what's happening here.

In some contexts is could be negative, because the concept of a non professional doing the thing is scary. Like there's nothing positive about an amateur heart surgeon, or amateur parachute designer.

But in the context of gardening it's clear and descriptive. The needs of a professional farmer and someone with a backyard garden are very different. The term clears up which one this app is made for.

I would suggest change "Amateur" to "Starter".

Amateur definition:

"sloppy, not professional looking." https://www.urbandictionary.com/define.php?term=amateur

"a person who is not skilled" https://www.oxfordlearnersdictionaries.com/definition/americ...

"one lacking in experience and competence in an art or science" https://www.merriam-webster.com/dictionary/amateur

It's from French, where it means "lover", ie someone who loves something: https://en.wiktionary.org/wiki/amateur#Etymology
I speak common American English, and I've always equated "amateur" with "not paid or licensed to do the thing," rather than "awful at the thing."

It's neither positive nor negative most of the time.

Context: I've lived primarily in the Midwest and the East Coast, with a few years spent in New Zealand. I've also been either involved in or peripheral to a few hobbies that style themselves as "amateur X."

I speak common American English, and I've always equated "amateur" with "not paid or licensed to do the thing," rather than "awful at the thing."

Same here. Native English speaker, lived on the East Coast all of my life. I don't find "amateur" to necessarily have negative connotations, but clearly it depends on the context.

As a native speaker of American English, I have to disagree. I acknowledge that it is often used pejoratively, but I hear it used neutrally more often than not.
Amateur sports is pretty big and positive where professional sports has a slight taint.

But in this sense it might remove ceetain tiers (pro).

I'm another American English speaker chiming in to say that this is not true anywhere I've lived. I had never even heard your belief expressed before.
Awesome, great pointers. Thanks for that!
Home, Plus, Pro.

Microsoft figured this out years ago.

Does it really need to be a mobile app? I mean, does a mobile app would realistically really get him more clients?
You could always go the 'dummies' route
> rename "amateur"

Possibly "starter"

Try: "Getting Started"