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by munk-a 2341 days ago
> - visually de-emphasize the free tier, and focus on the 3 paid plans in your comparison table. people will always buy the middle option, so you can increase the price of the "best" option by a lot in order to anchor your value

Maybe avoid the dark UX pattern if you can avoid it. Though it's accepted in industry at this point that customers will need to actively fight against the producer not to get swindled - it's still nice to respect your customers.