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Boeing was still promising end of year FAA certification for 737 Max as recently as early December. Around that time, they had a spokesperson on CNBC who was asked directly how the outstanding steps (which indicated February at the earliest) aligned with their end of year statements and the position was essentially, 'we've been saying end of year and end of year could still happen.' When your brand is suffering a crisis of confidence, you don't rebuild it by missing deadlines and dodging reality. The amount of hubris it takes to be so flippant in these circumstances is indicative of a deeply flawed corporate culture, and that falls at the feet of the CEO. Also, how do you allow Starliner mission to occur without 100% confidence in ability of mission to be executed flawlessly? There are certainly complexities, but it almost seems like they passed the point when they could have quietly bumped the launch, and ended up in a literal PR gamble. |