[jonplackett]

There were lots of scientists and ‘experts’ on our TV in the UK. Do you think they were part of that? That would be some impressive PRing.

[mlyle]

It's easy to be indirectly involved in something like that. Your PR finds outside experts that agree with your world view, because journalists often ask you where they can find independent validation of your claims.

Then when something like this happens, you can have your PR call up journalists they know and suggest a name or two that is likely to say what you'd hope for.