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This happens because Amazon allows inventory commingling. For example Amazon has their own, legitimate inventory in a West Coast warehouse, and a third party seller has the same inventory with the original UPC manufacturer bar code on it, sitting in an East Coast warehouse. Amazon considers this 1:1 inventory. Amazon will debit their inventory on the West Coast, and credit the inventory that belongs to the third party seller on the East Coast but they will send the inventory from the East Coast to the customer since it's closer to them. Now in theory this seems like a reasonable approach to deliver products to customers faster, the catch 22 is that third party vendors have clearly taken advantage of Amazon's complete lack of quality control. Third party sellers can sign up for a Seller Central account, and send in counterfeit products with fake bar codes because Amazon doesn't check at all. I could sit here and talk for hours about mess that is Seller Central. I've dabbled with Fulfilled by Amazon (FBA), and I would never recommend any company use AMZN for third party logistics. |
Our sales figures definitely weren't high. I think it may have been related to how much stock we had for all the sizes of the product.
Soon the product images and descriptions we provided became the canonical version and overrode whatever was there before. Even previous customer reviews from other sellers would continue to be shown on was what now basically our product page.