[louisv]

I've also dealt with a lot of Instagram influencers for sales promotions, and there's one factor that I found has correlated a lot with the success of my campaigns:

The fact if the account has promoted/is promoting a lot of products.

I found that the fewer products an account promotes, the more your sales/ product awareness increases.

This is not just because followers become saturated with promotions - I believe it's also because Instagram purposely reduces the reach of those accounts that use the "swipe up" link feature too much.

[faeyanpiraat]

I'm not sure how Instagram works, so sorry if my question is too far off topic:

Your insight seems reasonable, but what is your opinion about Youtube influencers, where the audience is huge, truly engaged, and all of their videos contain ads in the beginning and at the end aswell ALL the time?

Some channels even come with an enragingly subtle transition where you only realise you are watching an ad when you watched half of the ad, but the content is so good you cannot hate them enough to stop watching the channel?

Do these ads perform poorly aswell?

[louisv]

In my experience, it really depends on how the product fits their audience.

In general, I don't think most products can find good ROI when using Youtube influencers, simply because of 2 reasons:

• There's no easy way of leading people to links on Youtube. This means that even if you have a great ad, one that is super relevant to your audience, a lot of those people simply won't take the time to go to the video's description to click on a link. On Instagram, you can just put a practical swipe-up link on stories.

• Even when the ad is good, people want to see the Youtuber doing whatever made them click on the video. For this reason, ads are mostly ignored - and when you add this to the surprising amount some big YouTubers charge for ads, it really diminishes any decent ROI.