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by faeyanpiraat
2492 days ago
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I'm not sure how Instagram works, so sorry if my question is too far off topic: Your insight seems reasonable, but what is your opinion about Youtube influencers, where the audience is huge, truly engaged, and all of their videos contain ads in the beginning and at the end aswell ALL the time? Some channels even come with an enragingly subtle transition where you only realise you are watching an ad when you watched half of the ad, but the content is so good you cannot hate them enough to stop watching the channel? Do these ads perform poorly aswell? |
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In general, I don't think most products can find good ROI when using Youtube influencers, simply because of 2 reasons:
• There's no easy way of leading people to links on Youtube. This means that even if you have a great ad, one that is super relevant to your audience, a lot of those people simply won't take the time to go to the video's description to click on a link. On Instagram, you can just put a practical swipe-up link on stories.
• Even when the ad is good, people want to see the Youtuber doing whatever made them click on the video. For this reason, ads are mostly ignored - and when you add this to the surprising amount some big YouTubers charge for ads, it really diminishes any decent ROI.