[nickdandakis]

I'd agree except WeWork's emphasis on design is a huge reason they have become this big in the first place.

[ohashi]

It's a public offering, WeWork didn't invent design. That's a terrible argument.

[mattmar96]

Not a terrible argument. Investors are people too. They can be swayed by nice looking things.

2nd page, yellow background - can't tell me that doesn't give you a sense they have their shit together.

All that being said - I won't be investing ha.

[nickdandakis]

My argument is that they're using the same strategy, language and branding they used to sell their brand to the world to sell their public offering to the world.

I don't perceive that as detrimental, and don't see how designing a document is "disgusting". It's nontraditional.

[dwaltrip]

But that isn't what an S-1 is supposed to be, from my understanding. It isn't a marketing document -- they are warping it.

[tw1010]

Yeah, I see this as a pretty interesting illustration at how poor engineers are at figuring out how things actually function in the world for anything other than products.

[randolando]

Indeed, presumably they have paid a sizable team of designers quite well to create these diagrams, graphs, etc.

I was impressed by all the varied ways they have visualized their "data". The tipping scale, for instance, gives a clear before/after projection while being much more visually interesting than a plain graph.

Not to say that I believe all of it, but I do think visually appealing and/or dazzling graphics do have an effect on some types of people. Conscious or not.