[nickdandakis]

My argument is that they're using the same strategy, language and branding they used to sell their brand to the world to sell their public offering to the world.

I don't perceive that as detrimental, and don't see how designing a document is "disgusting". It's nontraditional.

[dwaltrip]

But that isn't what an S-1 is supposed to be, from my understanding. It isn't a marketing document -- they are warping it.