My argument is that they're using the same strategy, language and branding they used to sell their brand to the world to sell their public offering to the world.
I don't perceive that as detrimental, and don't see how designing a document is "disgusting". It's nontraditional.
Yeah, I see this as a pretty interesting illustration at how poor engineers are at figuring out how things actually function in the world for anything other than products.
2nd page, yellow background - can't tell me that doesn't give you a sense they have their shit together.
All that being said - I won't be investing ha.