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by nickcassimatis 2672 days ago
So you wanted the headline to be more dry?
1 comments

I'm just saying I might have read the article if the headline explained using fewer buzzwords.

[pithy word].io, democratize (that doesn’t mean anything anymore), AI (everything is AI these days)

Without more descriptive words, it seems to mean simultaneously a whole lot and not very much.

This isn't a snarky response, but a sincere question: how would you have titled the article or expressed our mission? It's difficult to come up with something that's clear and captures our intent while also fitting into a single sentence. We'll take any help on that we can get.
This is less about the title/headline and more about the overall approach.

I think to gain any attention in today’s environment, you’re going to have to do more “showing” and less “telling”.

Remember how Ruby On Rails got its amazing dev mindshare? I’d encourage you to hit archive.org and go back to like 2006 at rubyonrails.org. They had a compelling demo that was just a simple screen share, but it blew people’s minds. Their headlines and body copy were also excellent.

EDIT: a couple of links:

https://web.archive.org/web/20060609235209/http://www.rubyon...

https://web.archive.org/web/20060612063620/http://www.rubyon...

Here's a link to the original screencast, if you can get it to load: http://media.rubyonrails.org/video/rails_take2_with_sound.mo...

If that doesn't work, perhaps you can find a mirror somewhere with that link.

EDIT: Found a copy on Vimeo: https://vimeo.com/41708568

Soooo tired of companies "democratizing" things.