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by TimTheTinker 2670 days ago
This is less about the title/headline and more about the overall approach.

I think to gain any attention in today’s environment, you’re going to have to do more “showing” and less “telling”.

Remember how Ruby On Rails got its amazing dev mindshare? I’d encourage you to hit archive.org and go back to like 2006 at rubyonrails.org. They had a compelling demo that was just a simple screen share, but it blew people’s minds. Their headlines and body copy were also excellent.

EDIT: a couple of links:

https://web.archive.org/web/20060609235209/http://www.rubyon...

https://web.archive.org/web/20060612063620/http://www.rubyon...

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Here's a link to the original screencast, if you can get it to load: http://media.rubyonrails.org/video/rails_take2_with_sound.mo...

If that doesn't work, perhaps you can find a mirror somewhere with that link.

EDIT: Found a copy on Vimeo: https://vimeo.com/41708568