[krn]

> How do you determine real value and how is your determination of real value the correct one?

I try to answer the question: "Is it worth this amount of money for what it does, if it does it perfectly well?". I don't care about marketing and branding, and focus only on the product itself. If the value seems to be too low, I try to improve the product, not the marketing.

I think Tinder does an extremely great job at pricing using age-based segmentation, because that's where the real value of the service defers to the users. It's not that people above 30 can just afford to pay more - they literally can't afford not pay, since they don't have as many options.

[jstandard]

> I don't care about marketing and branding, and focus only on the product itself.

That's where I find your framework breaks down. You can't ignore marketing and branding. Apple, Tesla, countless companies would be nothing without strong marketing and branding.

A product is nothing if it doesn't reach consumers. A similar point was made upthread that pricing de facto segments your market. You can set the price to whatever you think is best. If you aren't reaching the right people or have trust issues with your brand, ex. a new, untrusted product, then no one will buy your product no matter how many features it has.

[krn]

> You can't ignore marketing and branding.

Well, of course you can. Look at Craiglist[1]:

> In 2015, the AIM Group, which has calculated Craigslist revenue since 2007, estimated that the company pulled in sales of about $396 million. Its 2016 estimate of $694 million—an increase of 75% over the prior year—came down to the fact that Craigslist bumped job posting fees in certain cities and instituted them for the first time in others.

I am claiming, that marketing and branding should not determine the price of the product, not that it should not be used to communicate the real value of it.

[1] https://www.forbes.com/sites/ryanmac/2017/05/03/how-does-cra...