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by jstandard
2828 days ago
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> I don't care about marketing and branding, and focus only on the product itself. That's where I find your framework breaks down. You can't ignore marketing and branding. Apple, Tesla, countless companies would be nothing without strong marketing and branding. A product is nothing if it doesn't reach consumers. A similar point was made upthread that pricing de facto segments your market. You can set the price to whatever you think is best. If you aren't reaching the right people or have trust issues with your brand, ex. a new, untrusted product, then no one will buy your product no matter how many features it has. |
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Well, of course you can. Look at Craiglist[1]:
> In 2015, the AIM Group, which has calculated Craigslist revenue since 2007, estimated that the company pulled in sales of about $396 million. Its 2016 estimate of $694 million—an increase of 75% over the prior year—came down to the fact that Craigslist bumped job posting fees in certain cities and instituted them for the first time in others.
I am claiming, that marketing and branding should not determine the price of the product, not that it should not be used to communicate the real value of it.
[1] https://www.forbes.com/sites/ryanmac/2017/05/03/how-does-cra...