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That is literally what Google was founded on. Their core technology behind their initial success was pagerank, an algorithm whose sole purpose is to manipulate what people see. They have stayed dominant through a combination of market forces, and keeping their algorithm near (or, IMO at) the top of the market for generalized search [0], and have leveraged this competency in other markets (video, ads, etc). Beyond just Google, this is an inevitable result of having any which resembles the internet we know today. The alternative is to go back to human gatekeepers. While it is arguable if human gatekeepers are better from a consumption standpoint, it is clear that they are worse from a production standpoint, as it massivly increases the barriers to publication. [0] In actuality, I suspect that Google's "algorithm" involves a fair bit of "cheating" by having humans nudge the results. Political bias aside, I think not doing this would leave them too open to attack from other players in the market who do. |
There is a practical difference between pagerank, which is a transparent algorithm, and a non-transparent magic algorithm that is controlled by a group who are clearly not engaged with the idea of corporate political neutrality. Taking the views expressed here as a starting point, logically why shouldn't they try to tilt the election result using their power?
EDIT I'm just going to add this in because it just doesn't sit well. It shouldn't acceptable for leadership in a workplace to stand up and express pain and dismay at the outcome of a democratic process.