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I value political neutrality in the workplace, so I have a lot of in-principle issues with what is being shown here right from the get-go. I didn't wind the video back to find the exact quote, but we now have publicised evidence of senior leadership at Google who stood up and said 'obviously our values are not the same as a big chunk of Americans'. Clearly a lot of them are specific Hillary supporters, a candidate so unelectable she lost to Trump. There is a practical difference between pagerank, which is a transparent algorithm, and a non-transparent magic algorithm that is controlled by a group who are clearly not engaged with the idea of corporate political neutrality. Taking the views expressed here as a starting point, logically why shouldn't they try to tilt the election result using their power? EDIT I'm just going to add this in because it just doesn't sit well. It shouldn't acceptable for leadership in a workplace to stand up and express pain and dismay at the outcome of a democratic process. |
However, at a meta-level, there is some public information about how Google decides whether a change is making things better or worse. This doesn't tell you how the algorithm works, but it shows the goal they're optimizing for.
Google has "over 10,000 human raters" that rate search engine results. I don't know how they choose the raters, but presumably it's a variety of people in each country. You can read about them here:
https://searchengineland.com/library/google/google-search-qu...
Also, the guidelines that the human raters are supposed to follow are public, and you can read them here:
https://static.googleusercontent.com/media/www.google.com/en...