| The battle for control of the user. The pressure to create/preserve market share seems to be rising. When e.g. you look how aggressively Google is trying to switch me to Chrome from my Firefox on all of their properties, a new low was set. But from my insider buddies at Google, that strategy is working well. This here from MSFT dials it up another notch. With the anti-trust cases in the EU, they probably will be able to geo target this feature so that from the EU all will be fine and dandy, but the rest of the world will get scared into switching to Edge. |