[rgbrenner]

Make the default search engine bing.. most users don’t change it.

Put shortcuts to your other products. An Xbox bookmark/button is an ad for the Xbox.. increasing Xbox sales, but also reducing the money they need to spend to promote the Xbox

If users decide they want a completely Microsoft platform- they login to windows with their msft online password, use ms office, etc they’ll be more likely to pick a windows phone or other Microsoft products that integrate with the products they already use (saving them setup time, transferring settings, etc).

If they have more information about you, they can make ads in bing more relevant and perform better.. increasing the price of the ads, and the ctr

There are a few ideas off the top of my head.

[exikyut]

You can still get Windows Phone-based devices?!