Thanks for asking. When it comes to leading brands or apps within the weight loss space they are all heavily geared towards women. Think of the top 3 brands, weight watchers, Nutrisystem, Jenny Craig. With apps you got the same problem or you pretty much faced with just trackers. So, just from a branding play alone something needs to exist that men feel comfortable using while receiving guidance. I don't know any guys who would use weight watchers or sweat by Kayla. Guys want things straight with no fluff which is why we're not a tracker or a calorie counter. We tell guys what to eat and offer them the option of having the groceries they need delivered. Men need more options.
Also (edit: some) women tend to be worried about weights work making them 'too big' (despite this being much less of a risk) while men often enjoy weights more than cardio.
Maybe some have that concern. Others of us recognize that it's silly. Also that you can't target weight loss to avoid affecting your boobs. Seems like education is the problem, not gender.
While on average men burn more calories a day, the ideal macronutrient ratios for men and women are exactly the same. Gram amaounts of each macronutrient will be different depending on the person’s weight.