[philiplyle]

Thanks for asking. When it comes to leading brands or apps within the weight loss space they are all heavily geared towards women. Think of the top 3 brands, weight watchers, Nutrisystem, Jenny Craig. With apps you got the same problem or you pretty much faced with just trackers. So, just from a branding play alone something needs to exist that men feel comfortable using while receiving guidance. I don't know any guys who would use weight watchers or sweat by Kayla. Guys want things straight with no fluff which is why we're not a tracker or a calorie counter. We tell guys what to eat and offer them the option of having the groceries they need delivered. Men need more options.

[cimmanom]

Some of us ladies want things straightforward too. Just saying.

[philiplyle]

Totally! We just felt that women have way more options than guys who just want to lose a couple of pounds.

[magic_beans]

What app are you talking about that is geared towards women?

Have you not heard of My Fitness Pal?

Did it not occur to you that you’re losing out on a huge market that also needs a no-fuss way to lose weight?

Women aren’t stupid. You don’t need to make things pink to sell to women. You don’t need to exclude women entirely to appeal to men.