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TL;DR Because it's more fun to learn a new programming language than deliver features to users. We're VC financed so no need to get money, also spend it before people talk about profitability, then the good times are over (see Etsy). We also can add Pony to our CV and move on in one year to the next company where we will introduce the next big thing to add to our CVs. Plus 10% more salary! Kaching! #LivingTheLife |
When I read their blog, I get the feeling that they are thinking things through. They seem to target a specific market and focus on what can make their product desirable. And yes, they are definitely experimenting on a few things but they are well aware of the trade off: it appears to be a calculated risks, and might very well pay off in the near future.
[EDIT]: typo