| Gkya's law of usefulness of a web page: The usefulness of a web page is a function of the multiplication of the number of laws it cites w/o any context whatsoever and the ratio of the lines of text such page contains in a screenful over how many it could've contained. > The time to acquire a target is a function of the distance to and size of the target. Wat? > The time it takes to make a decision increases with the number and complexity of choices. Certainly. But this is as relevant as general relativity to designing UX: the context is the key. What are you making, for what purpose, when, for whom? In this form in which it's put forth here, this can mean about anything. > Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know. This is SOOO WRONG. I probably don't spend time on those sites because I'm in love with their UI, most of the time I'm fighting it with uBlock and patience. Many people are in prisons, that doesn't mean they like it. > People will perceive and interpret ambiguous or complex images as the simplest form possible, because it is the interpretation that requires the least cognitive effort of us. Again, this means nothing. It's like, "stones are hard". Alright then, what am I supposed to do? Sand them? Hit my head on them? Throw them at passers-by? > Objects that are near, or proximate to each other, tend to be grouped together. Alright... > The average person can only keep 7 (plus or minus 2) items in their working memory. Yeah... > Any task will inflate until all of the available time is spent. Oh, thanks... > Users have a propensity to best remember the first and last items in a series. This is kind of immediately useful, but it's also neat that this rule is ignored in making this fancy bulleted list. > Tesler's Law, also known as The Law of Conservation of Complexity, states that for any system there is a certain amount of complexity which cannot be reduced. Agree. > The Von Restorff effect, also known as The Isolation Effect, predicts that when multiple similar objects are present, the one that differs from the rest is most likely to be remembered. Certainly true. This web page is a good demonstration of bad UX: there certainly are some stuff there that could be useful, but no indication of how that can be possible is made, no explanation of what is before the eyes of the reader is there, the only means of interpretation provided to the reader is intuition, illegiblity is swiftly achieved by using black font on a nearly-black background, the viewport is used with absolutely no care to efficiency, and there is a menu that requires JavaScript to operate. This is like a parody of a page on UX laws. Put information on your web pages, people. |
Even if the author is not a UX person himself and doesn't understand those things well enough to give better explanations, this is still not wrong. Users spend most of the time not on your website, but on other websites. This is important, because it means that other websites shape what users know and understand about websites' UIs, not your website and that users are not willing to spend time learning your website's UI. So you have to learn how other websites do it and apply the same concepts in order to make it easy for people to use your website.