[zzzcpan]

> This is SOOO WRONG.

Even if the author is not a UX person himself and doesn't understand those things well enough to give better explanations, this is still not wrong. Users spend most of the time not on your website, but on other websites. This is important, because it means that other websites shape what users know and understand about websites' UIs, not your website and that users are not willing to spend time learning your website's UI. So you have to learn how other websites do it and apply the same concepts in order to make it easy for people to use your website.