[TadasPaplauskas]

I get the appeal from company's perspective, but there's only so many "movements" a customer can handle. I don't want every tool I use to disrupt my thinking - imagine how tiring that would be. Unfortunately this approach is currently so in fashion that a simple landing page which just states it's proposition in a clear way seems refreshing.

Also, it seems incredibly desperate and fake when a company tries to forcefully come up with unique culture when there is none to begin with. Some companies are naturally more interesting than others and that's okay. Not everyone can be basecamp and not everyone needs to :)

[ehnto]

But how will you know that my product streamlines your innovation pathways if it isn't implied by an ambiguous stock video with a major key piano arpeggio?

It is a bit tiresome, I get the feeling that they are not talking to me however. I imagine they are talking to someone who's job is to get business software approved by the procurement department. A scenario I know nothing about.

I also imagine some companies do far too much across too broad a spectrum to concisely summarise it. IBM can afford to have lofty aspirational corporate speak because they offer such a wide range of business services to such large entities that you probably need to send your guy to speak with their guy anyway.

My favourite kind of product landing page is a one sentence description of what it does, and below that is a link to the documentation. That makes me think that not only does it do what it says it does, I can probably figure out if it will work for me by reading the docs.

[staticelf]

This. Most people just want a well functioning product or service. Personally, I basically never want to join a "movement" just because I want to buy something.

[nxsynonym]

Exactly. Companies need to stop pretending that they are selling their customers on "disruption" or "a movement".

Consumers are not dumb. We see through all the marketing-speak and see your product for what it is.

If its a good product at a good price that ALSO attempts to make a market better - I'm in. Otherwise, spend less on marketing and more on making a better product.

If you really want to "Disrupt" or create a "movement", get into the non-profit sector. At least then we (as consumers) know you aren't full of bullshit.

[j45]

Disruption when it is based innovation and improvement requires ongoing education, or it is what you said - tiring.

On the flip side, a lot of movements could overlap with one of your beliefs.