[nxsynonym]

Exactly. Companies need to stop pretending that they are selling their customers on "disruption" or "a movement".

Consumers are not dumb. We see through all the marketing-speak and see your product for what it is.

If its a good product at a good price that ALSO attempts to make a market better - I'm in. Otherwise, spend less on marketing and more on making a better product.

If you really want to "Disrupt" or create a "movement", get into the non-profit sector. At least then we (as consumers) know you aren't full of bullshit.