This. Most people just want a well functioning product or service. Personally, I basically never want to join a "movement" just because I want to buy something.
Exactly. Companies need to stop pretending that they are selling their customers on "disruption" or "a movement".
Consumers are not dumb. We see through all the marketing-speak and see your product for what it is.
If its a good product at a good price that ALSO attempts to make a market better - I'm in. Otherwise, spend less on marketing and more on making a better product.
If you really want to "Disrupt" or create a "movement", get into the non-profit sector. At least then we (as consumers) know you aren't full of bullshit.
Consumers are not dumb. We see through all the marketing-speak and see your product for what it is.
If its a good product at a good price that ALSO attempts to make a market better - I'm in. Otherwise, spend less on marketing and more on making a better product.
If you really want to "Disrupt" or create a "movement", get into the non-profit sector. At least then we (as consumers) know you aren't full of bullshit.