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by dzenos 3205 days ago
Marketing/sales are definitely one of our biggest issues. We understand that there are many enterprise document management systems, and that is exactly why we went to those markets where companies/users cannot afford those expensive EMS, or they are simply too complex for their needs. We want to pivot, and that is exactly what this post is all about. Thank you.
2 comments

I would say find a niche market, build a tailored work flow for that market. For example, an random idea, the education sector, market your product to English teachers to allow for their students to manage there homework. Basically find any niche market where the businesses are using share-point, or network shares to manage documents. I believe your bread and butter will be with small shops that can afford a monthly subscription, but can't afford a large product like OnBase. Also don't be afraid to sell appliances that host your software, not everything has to be in the cloud.
Consider reaching out to Kan and team at AtriumLTS. Not sure what their company is all about but before walking away you can try and get it into the hands of someone who might be able to integrate it into their company.
Actually, we did through our YC SS network. We talked to Kan's co-founder who confirmed that lawyers do have this problem, but kind of they themselves don't know how to approach it. The reason: It's hard to make them switch and use new technology.