[iamNumber4]

I would say find a niche market, build a tailored work flow for that market. For example, an random idea, the education sector, market your product to English teachers to allow for their students to manage there homework. Basically find any niche market where the businesses are using share-point, or network shares to manage documents. I believe your bread and butter will be with small shops that can afford a monthly subscription, but can't afford a large product like OnBase. Also don't be afraid to sell appliances that host your software, not everything has to be in the cloud.