[Veratyr]

> The video codec AV1 currently in development was supposed to be a grand alliance of disparate companies to agree on a common format for the future, and rectify the WebM vs. non-WebM split, but continuing to promulgate sophisticated formats based on work outside of this scope (such as MPEG- or ITU-derived custom formats) just muddies this further.

Apple is just blatantly not interested in cooperating with the rest of the market. Mozilla, Google and Microsoft are all part of AoM, along with a bunch of hardware companies and distributors yet Apple is absent and apparently pursuing HEVC instead.

This isn't new either, Apple pushed HLS when others were pushing DASH and MPEG-TS when others were pushing fragmented MP4.

They seem really determined to go their own way and ignore everyone else for some reason.

[threeseed]

You're talking nonsense. H.265 is an ITU-T standard and was adopted as the standard for broadcast television ATSC. This isn't an Apple developed codec.

And many more companies support it over AoM: http://www.mpegla.com/main/programs/HEVC/Pages/Licensors.asp... http://www.mpegla.com/main/programs/HEVC/Pages/Licensees.asp... http://www.hevcadvance.com/pdfnew/LicensorList.pdf http://www.hevcadvance.com/pdfnew/LicenseeList.pdf

Including the likes of: BBC, Samsung, Dolby, GE, MediaTek, Philips, Mitsubishi, Warner Bros, Sony etc. And as for hardware vendors well AMD, Intel, Nvidia etc all support H.265.

[Veratyr]

> This isn't an Apple developed codec.

I didn't say it was, I said Apple was pursuing it.

> And many more companies support it over AoM

You can't claim that yet as AV1 isn't yet finalized.

[abritinthebay]

> You can't claim that yet as AV1 isn't yet finalized.

Do more companies support it? Yes.

Failure to ship is also a competitive disadvantage - AV1 may be great (we don't know) but if this one gets traction first that may not matter.

[lern_too_spel]

HEVC is competing against VP9. AV1 is competing against the successor to HEVC.