[threeseed]

You're talking nonsense. H.265 is an ITU-T standard and was adopted as the standard for broadcast television ATSC. This isn't an Apple developed codec.

And many more companies support it over AoM: http://www.mpegla.com/main/programs/HEVC/Pages/Licensors.asp... http://www.mpegla.com/main/programs/HEVC/Pages/Licensees.asp... http://www.hevcadvance.com/pdfnew/LicensorList.pdf http://www.hevcadvance.com/pdfnew/LicenseeList.pdf

Including the likes of: BBC, Samsung, Dolby, GE, MediaTek, Philips, Mitsubishi, Warner Bros, Sony etc. And as for hardware vendors well AMD, Intel, Nvidia etc all support H.265.

[Veratyr]

> This isn't an Apple developed codec.

I didn't say it was, I said Apple was pursuing it.

> And many more companies support it over AoM

You can't claim that yet as AV1 isn't yet finalized.

[abritinthebay]

> You can't claim that yet as AV1 isn't yet finalized.

Do more companies support it? Yes.

Failure to ship is also a competitive disadvantage - AV1 may be great (we don't know) but if this one gets traction first that may not matter.

[lern_too_spel]

HEVC is competing against VP9. AV1 is competing against the successor to HEVC.