[Veratyr]

> This isn't an Apple developed codec.

I didn't say it was, I said Apple was pursuing it.

> And many more companies support it over AoM

You can't claim that yet as AV1 isn't yet finalized.

[abritinthebay]

> You can't claim that yet as AV1 isn't yet finalized.

Do more companies support it? Yes.

Failure to ship is also a competitive disadvantage - AV1 may be great (we don't know) but if this one gets traction first that may not matter.

[lern_too_spel]

HEVC is competing against VP9. AV1 is competing against the successor to HEVC.