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by wayn3 3311 days ago
twitter is primarily an app. you dont get alexa ranking for that.

twitch doesnt generate pageviews like reddit would. twitch tracks minutes watched, and i bet you that users of twitch spend a lot more time on twitch than redditors spend on reddit.

yes, reddit IS bad for advertisers. reddit are about the most informed people on the internet. you cant sell on reddit. ask any marketer. reddit advertising is bottom tier. unless you want to run meme ads that dont generate revenue. that can be fun, but ads are generally bought to drive revenue. not to appease the users of the site the ad runs on.

1 comments

I may be wrong on this, but I'd hedge a bet that a majority of Reddit users run some sort of ad-blocking software. The "culture" (horribly wrong word but I can't think of a better one) on Reddit is also very anti-advertisement. Users are quick to point out even the most innocuous use of branding in posts as astroturfing. /r/HailCorporate is a perfect example.
That's irrelevant. As an advertiser, you WANT people who don't want to see ads to run adblock. Because you don't get billed for those impressions from people who wouldnt have bought anyway.

Adblock is a problem for publishers, not advertisers. Adblock actually helps align advertisers with consumers.

If you've gone to such great lengths as to installing adblock, you're probably pretty proficient in "exhibiting anti-marketing behavior".

> As an advertiser, you WANT people who don't want to see ads to run adblock.

No, you want people who wouldn't​ act on your ads to run adblock. The degree that that correlates with "people who don't want to see ads" is far from clear.