[wayn3]

That's irrelevant. As an advertiser, you WANT people who don't want to see ads to run adblock. Because you don't get billed for those impressions from people who wouldnt have bought anyway.

Adblock is a problem for publishers, not advertisers. Adblock actually helps align advertisers with consumers.

If you've gone to such great lengths as to installing adblock, you're probably pretty proficient in "exhibiting anti-marketing behavior".

[dragonwriter]

> As an advertiser, you WANT people who don't want to see ads to run adblock.

No, you want people who wouldn't​ act on your ads to run adblock. The degree that that correlates with "people who don't want to see ads" is far from clear.