[satsuma]

I may be wrong on this, but I'd hedge a bet that a majority of Reddit users run some sort of ad-blocking software. The "culture" (horribly wrong word but I can't think of a better one) on Reddit is also very anti-advertisement. Users are quick to point out even the most innocuous use of branding in posts as astroturfing. /r/HailCorporate is a perfect example.

[wayn3]

That's irrelevant. As an advertiser, you WANT people who don't want to see ads to run adblock. Because you don't get billed for those impressions from people who wouldnt have bought anyway.

Adblock is a problem for publishers, not advertisers. Adblock actually helps align advertisers with consumers.

If you've gone to such great lengths as to installing adblock, you're probably pretty proficient in "exhibiting anti-marketing behavior".

[dragonwriter]

> As an advertiser, you WANT people who don't want to see ads to run adblock.

No, you want people who wouldn't​ act on your ads to run adblock. The degree that that correlates with "people who don't want to see ads" is far from clear.